Non linear mixed effect pricing elasticity modelling incorporating different layers of fixed and random effects

Project Details

Lead Supervisor: Alex Lord, University of Liverpool
Other Supervisors: Yiquan Gu (Management); Gavin Dong (Geography)
Contact Email:
Partners: University of Liverpool
External Partners: Shop Direct

Start Date: October 2017

Within online retail environments, pricing of products can be more dynamic than might be the case within traditional retail stores. Furthermore, there are opportunities to explore pricing elasticity through big data; both in new modelling techniques that examine sensitivity of demand in terms of purchase, but also how these shape customer purchasing browsing dynamics.

Reference number LV07

Deadline for applications – 30th April 2017

Apply online here

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