Modelling the impact of the physical location of the customer on online browsing and purchase behaviour

Project Details

Lead Supervisor: Les Dolega, University of Liverpool
Other Supervisors: Simeon Yates (Sociology), Gavin Dong (Geography)
Contact Email: alex.singleton@liverpool.ac.uk
Partners: University of Liverpool
External Partners: Shop Direct

Start Date: October 2017

The intersection between online and offline consumption are of critical interest to retailers; both in terms of overall market share but also in terms of channel switching or omni-channel retail. For online only retail there is little evidence about how the geography of physical retail provision has impact upon online shopping rates. This study will explore the link between these two geographies, and develop models for online spend that better amount for physical context.

Reference number LV08

Deadline for applications – 30th April 2017

Apply online here

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