Modelling the impact of predicted and actual weather on online customer behaviour

Project Details

Lead Supervisor: Andy Morse, University of Liverpool
Other Supervisors: Les Dolega (Geography); Paul Williamson (Geography)
Contact Email:
Partners: University of Liverpool
External Partners: Shop Direct

Start Date: October 2017

Within the context of physical retail stores, there is some evidence to suggest that for certain product categories there is a relationship between purchasing behaviour and weather conditions. However, there has been much more limited study about how this relates to online consumption. This project will look at exploring patterns of online spend between categories in relation to changing weather conditions.

Reference number LV09

Deadline for applications – 30th April 2017

Apply online here

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