Developing an algorithm for non intrusive cross device customer journey mapping for non self identified customers

Project Details

Lead Supervisor: Danushka Bollegala, University of Liverpool
Other Supervisors: Joseph Savirimuthu (Law); Gavin Dong (Geography)
Contact Email:
Partners: University of Liverpool
External Partners: Shop Direct

Start Date: October 2017


This project will explore new mechanisms for mapping consumer journeys between devices in a way that are not invasive to the consumer and are constrained by ethical and legislative frameworks. This will involve analytics associated with both browsing histories over multiple platforms and their fusion alongside probabilistic linkage to transaction outcomes.

Reference number LV10

Deadline for applications – 30th April 2017

Apply online here

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